In the continuing learning curve about marketing in today’s environment, I have now found another tool – the bookclub. I stumbled upon it almost by accident when reading an article about how to market your book. It suggested that I begin with my own bookclub.
It takes a great deal of chutzpah I thought to ask the members of your book club to buy your book and agree to discuss it at a meeting. Before I could get up that chutzpah, another member of the club saved me the personal agony. As soon as she saw me after the publication of “Lost and Found,” she asked me, “when are we going to read your book in the bookclub?” She made it so simple and for that I was truly grateful.
Before we could even get to the book in my own club, I had the pleasure of appearing at another local group which had decided to read the book. They welcomed me with awe and respect for my accomplishment which I cannot deny was in itself a truly rewarding experience. Discussion at our bookclub was marvelous. It was lively, full of many interesting questions and diversions. I was so pleased that so many readers found different aspects of “Lost and Found” related to their own lives and that they so enjoyed reading the memoir.
So now whenever a reader comments on my book I inquire about whether they belong to a bookclub and whether their club might be interested in my coming to discuss the book. Each such experience presents new viewpoints and allows me to share the book with others.
At a recent reading, a member of the audience asked if my memoir, LOST and FOUND: Surviving Displacement, Finding Love, Uncovering Secrets, was available as an e-book. At first, I was taken aback. I love the feel of a new book, the smell of the ink and way the words dance across the page. So I have resisted moving to digital books.
However, when I learned that her question was motivated by an eyesight problem, my attitude changed entirely. The reader suffers from macular degeneration and a digital reader makes it possible for her to read. I realized she was paying me a compliment. She wanted to read my book. It took a few weeks to convert the manuscript to a digital copy and then upload it to the various sellers.
Now I am proud to announce that my memoir is available in hard cover, soft cover and e-book for the Kindle (Amazon) and Nook (Barnes & Noble).
In my continuing efforts to get my book out there, I sent a press release to the local Jewish newspaper. It is the only newspaper that offers local news for the Jewish Community. I was pleasantly pleased when a staff writer contacted me.
It is great publicity and reached many people who are not on any of my social media. Check it out — http://njjewishnews.com/article/35244/local-lawyers-memoir-tracks-what-she-lost-and-found
A few days after I had sent the press release, the journalist called me while I was riding in the back of a friends’ car. I discovered, however, the limitations of this type of interview. It is not as effective as a face to face one. To begin with, the timing was a surprise and caught me off guard. Also, I had no opportunity to build some preliminary rapport and could not judge the reporter’s reactions to my answers. That made it difficult for me to formulate proper responses to some of his questions.
I learned that it is important to speak clearly, and in short sentences, because the journalist also had difficulty figuring out when a sentence was finished and what I was trying to say. In an interview, unlike any writing material, there is no need to try to be brief. It is important instead to take the time in describing the arc of the book and getting the message across about what makes this book an interesting read. It also became clear to me that there are certain basic questions to which I needed to prepare a patent response, such as what the book is about and why I decided to write a book.
While the finished article includes some unfortunate errors , this well-meaning, kind reporter took the time to help me. As I thought about it, it is still great publicity and for that I am grateful.