In the continuing learning curve about marketing in today’s environment, I have now found another tool – the bookclub. I stumbled upon it almost by accident when reading an article about how to market your book. It suggested that I begin with my own bookclub.
It takes a great deal of chutzpah I thought to ask the members of your book club to buy your book and agree to discuss it at a meeting. Before I could get up that chutzpah, another member of the club saved me the personal agony. As soon as she saw me after the publication of “Lost and Found,” she asked me, “when are we going to read your book in the bookclub?” She made it so simple and for that I was truly grateful.

Before we could even get to the book in my own club, I had the pleasure of appearing at another local group which had decided to read the book. They welcomed me with awe and respect for my accomplishment which I cannot deny was in itself a truly rewarding experience. Discussion at our bookclub was marvelous. It was lively, full of many interesting questions and diversions. I was so pleased that so many readers found different aspects of “Lost and Found” related to their own lives and that they so enjoyed reading the memoir.

So now whenever a reader comments on my book I inquire about whether they belong to a bookclub and whether their club might be interested in my coming to discuss the book. Each such experience presents new viewpoints and allows me to share the book with others.


LOST and FOUND Now Available in Kindle and Nook E-Book Versions!

At a recent reading, a member of the audience asked if my memoir, LOST and FOUND: Surviving Displacement, Finding Love, Uncovering Secrets, was available as an e-book. At first, I was taken aback. I love the feel of a new book, the smell of the ink and way the words dance across the page. So I have resisted moving to digital books.

However, when I learned that her question was motivated by an eyesight problem, my attitude changed entirely. The reader suffers from macular degeneration and a digital reader makes it possible for her to read. I realized she was paying me a compliment. She wanted to read my book. It took a few weeks to convert the manuscript to a digital copy and then upload it to the various sellers.

Now I am proud to announce that my memoir is available in hard cover, soft cover and e-book for the Kindle (Amazon) and Nook (Barnes & Noble).

Happy reading!

Carmela Vitale Points to Her Experience in Government and Service to the Community

Love canvassing with Carmela & John. They are so dedicated to Madison.

Madison Democratic Committee

When Council President and candidate for re-election, Carmela Vitale of Myrtle Avenue,, is asked why she wants to run for Madison Borough Council, she responds: “My answer is simple, I love representing the residents of this wonderful town, and I want to continue to make it an even better place to live. The next few years are going to be very exciting times for Madison, and I feel that my experience in government will help us assess and implement the new ideas we will be pursuing. I am also very pleased to be a part of one of the best, most effective Councils that I have ever been privileged to serve on. We get things done!”
Vitale continued, “I understand municipal government and how to make it work effectively to meet the needs of its residents. Before my first term, I attended Rutgers Government School and learned a great deal…

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The Perils of Telephone Interviews

In my continuing efforts to get my book out there, I sent a press release to the local Jewish newspaper. It is the only newspaper that offers local news for the Jewish Community. I was pleasantly pleased when a staff writer contacted me.

It is great publicity and reached many people who are not on any of my social media. Check it out —

A few days after I had sent the press release, the journalist called me while I was riding in the back of a friends’ car. I discovered, however, the limitations of this type of interview. It is not as effective as a face to face one. To begin with, the timing was a surprise and caught me off guard. Also, I had no opportunity to build some preliminary rapport and could not judge the reporter’s reactions to my answers.  That made it difficult for me to formulate proper responses to some of his questions.

I learned that it is important to speak clearly, and in short sentences, because the journalist also had difficulty figuring out when a sentence was finished and what I was trying to say.  In an interview, unlike any writing material, there is no need to try to be brief.  It is important instead to take the time in describing the arc of the book and getting the message across about what makes this book an interesting read.  It also became clear to me that there are certain basic questions to which I needed to prepare a patent response, such as what the book is about and why I decided to write a book.

While the finished article includes some unfortunate errors , this well-meaning, kind reporter took the time to help me. As I thought about it, it is still great publicity and for that I am grateful.

You’ve gotta be more than just an Author!

If any authors out there are struggling to market their self-published work, you might find these thoughts not only valid but helpful.

Richard Klu

As an Indie author, you can be just a writer.  Just a person writes books, tosses them out into the world and hopes for the best. But as an Indie author hoping to make enough money actually see success and gain a following so you can sell not one book but multiple consistently you have to take on more roles than just writing a book. If you can afford to drop $3,000 on a cover and editing that’s great but it’s not going to sell your book.

As an Indie author, you have to be more than just a writer. You have to network and market. You have to draw people into and show them why they would like you’re wrong. Gaining trust as an independent is very hard to do. Getting good reviews is very hard to do.

Because as an Indie Author YOU ARE NOT just an Author or writer…

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